Corporate Website - Distribution Sector

The Project

Development and maintenance service of a corporate website for the web positioning and online marketing of the products of a wholesale distribution company, specialized in electrical material, liquids and air conditioning materials.

Web platform built with RoR language (Ruby on Rails) that has an ecommerce and an extranet for its clients. The web design RWD (Responsive Web Design), allows the adaptation of the website to the different devices that users can use: computer, tablet or mobile.

The project consisted in the development of the content manager (CMS or back-office) of the web platform so that it synchronizes with the computer applications of the company. Thus, the CMS was integrated with the CRM of the company and with the data and products of the ERP.

Subsequently, an ecommerce and a client extranet was developed, within the corporate web portal, to achieve the optimum commercialization of the company's products and services catalog. The ecommerce allows to offer promotions and personalized offers per client. The clients extranet allows them to have the purchase information, follow orders (integration with the carrier's platform) and receive notifications, among other functions. The platform CMS included functions to analyze ecommerce and extranet data.

The Client

Novelec

This is a company specialised in distributing materials for installating and maintaining electricity, fluids, climatisation and VDI, providing consultancy and solutions throughout Spain.

Novelec is part of the Noria Group.

Novelec is a leader on the market as a main strategic partner in integrated solutions, offering high-quality goods and innovative services.