Blog

Apple's Vision Pro glasses: promising vision or over-innovation?

Since the launch of the revolutionary iPhone in 2007, Apple has built a reputation as a groundbreaking company that constantly redefines the way we interact with technology. With each new product, Apple has been revalidated itself in this area, and fans of the brand eagerly await each new release. On this occasion, last Monday, June 5 at the WWDC global developer conference, Apple has taken a bold step into the future with the presentation of its first mixed reality glasses, the Vision Pro, a device priced at around €4,000 that promises to take this technology to a completely new and unseen level. "Today marks the beginning of a new era of computing," said Tim Cook, proud of his new product". The glasses have generated a lot of buzz in the technology industry and among consumers, and not for nothing. Augmented and mixed reality has been the subject of interest and testing for years, but so far their implementation has been limited, messy and immature. Many companies have tried to break through but have only left a trail of clunky and impractical devices. It is only now, with the introduction of the Vision Pro that everything has taken shape. With its expertise in creating sleek and innovative devices, Apple has managed to bring this technology to the masses with a very intuitive, "friendly" and attractive device. However, as with every major technological leap and innovation of this caliber, legitimate questions and concerns arise: to what extent should we incorporate augmented or mixed reality into our lives? Do we really need it? What implications will it have on our privacy? Will it affect how I relate to my family? What will I really use it for? Will it seclude and isolate me from others? Do we need augmented reality glasses to enhance our digital experience? All these questions, still unresolved, even involve ethical and social issues, and it will be up to each user to find the answers. And although everything seems uncertain, and while it is true that it is impossible to predict the future, what is certain is that this technology has extraordinary potential, both for users and developers, and will change the way we interact with the digital world in one way or another.