Development of improvements and maintenance service of the Wonderful Kids web platform. Web platform built with php that has an ecommerce and an extranet for its users.
The web platform pages were redesigned to Responsive Web Design (RWD design) to adapt it to different screen formats and improve the user experience. The ecommerce of the platform was integrated with the company's CRM to manage the discounts in the product purchase process, avoiding content managers duplications (CMS), among other features.
The project included the development of new sections, such as the Wonderful Kids blog, a B2B section for distributors and a Human Resources section for new candidates, integrated with the CRM.
On the other hand, we developed the digital marketing strategy of the Wonderful Kids ecommerce, including SEO, SEM and SMO positioning services to improve the web platform promotion in search engines and social networks.
Multinational toy company, specialized in educational toys for babies and children. The company is present in more than 30 countries and has an online store from where it sells to the rest of the world.
Mode and team
- 1 Product Owner
- 2 Senior PhP developers
- 1 Digital marketing consultant
- 1 Quality test (QA)
- Ruby on Rails