Corporate Website - Textile Sector

Maintenance and new functionalities developments of the Organic Cotton Colors web platform, with the aim of improving its web positioning and the online marketing of its products.

The project consisted in the improvement of the clients extranet and in the adaptation of the content manager (CMS), built with PhP framework, to facilitate the web platform management.

The responsive web design (RWD) implemented allows the adaptation of the platform to the different types of devices that users can use: laptops, tablets or mobile devices. Additionally, online marketing and SEO positioning functionalities were implemented to obtain analysis of the web visits and improve their positioning in the search engines.

The improvements implemented in the platform's ecommerce extranet enabled the optimization of the fabric purchase process by the users / clients. On the one hand, the price system was optimized, allowing add discounts for quantity and the shipping costs of the products (different costs). The web platform was integrated with the Stripe payment system. On the other hand, the orders tracking was automated through a notifications system by email. The electronic notifications were configured with a template system to adapt the emails to the client's language.

At the same time, a desire section was developed in the clients extranet so that the company can take into account the preferences of the users to launch new products.