Success Story: Technical Outsourcing to Scale a SaaS Platform.
Discover how a digital marketing company improved its SaaS platform by 35% with Coditramuntana’s agile, stable, and scalable technical outsourcing.
Into The Marketing Media Group is a company in the digital marketing sector with a presence in Europe and America. Its SaaS platform connects thousands of users and requires high availability, speed, and the ability to evolve constantly. In this context, the team identified the need for a technological partner who could support the platform's evolution with agility, reliability, and technical expertise.
The Challenge: Maintaining Continuity Without Losing the Ability to Evolve.
The company aimed to address three key challenges:
- Eliminate stability issues that were jeopardizing the user experience.
- Update its Ruby environment to a current version, ensuring compatibility without service interruptions.
- Have an external technical team capable of adapting to a variable workload, without rigidity or complex processes.
The goal was not just to develop, but also to improve, anticipate problems, and support the platform’s growth with technical expertise.
The solution: Real integration and technical autonomy.
At Coditramuntana, we provided a technical outsourcing service based on Ruby on Rails, combining autonomy, integration, and close collaboration.
Instead of operating as a traditional external provider, we integrated as an extension of the internal team, working with their priorities and workflows. This fluid relationship allowed us not only to execute development tasks but also to:
- Provide technical insight to optimize processes and decisions.
- Adapt week by week to the actual business flows.
- Ensure operational continuity without the need for fixed deliverables.
“Coditramuntana has a great team of professionals with years of experience in the sector. They have guided us through the technical processes needed to carry out our projects. Thanks to smooth communication, they have always met our expectations and agreed deadlines. Creative, resourceful, and proactive: the ideal partner to develop any project in the digital age.”
— Daniel Quintero Rodríguez, Marketing Coordinator, Into The Marketing Media Group.
Key actions and improvements implemented.
Throughout the project, we tackled critical improvements to ensure performance and scalability:
- Optimization of critical views through analysis with New Relic → 35% reduction in load times.
- Migration of the Ruby environment from 2.7.3 to 3.2.2, ensuring compatibility with AWS.
- Resolution of stability issues, achieving a platform with no critical outages.
Tangible and Sustainable Results.
The collaboration led to visible and sustainable technical improvements:
✅ 0 critical outages since the beginning of the partnership.
✅ 35% faster load times on key views.
✅ Infrastructure ready to scale with the business.
✅ Improved user experience in European and American markets.
Project Tech Stack.
- Frontend: jQuery + Bootstrap.
- Backend: Ruby on Rails.
- Infrastructure: AWS.
- Monitoring: New Relic.
[See the technical architecture diagram at the end of the document].
Lessons Learned.
This case provided valuable insights for both parties:
- Technical observability is essential: tools like New Relic make a real difference.
- Migrations should be seen as an opportunity, not just a necessity.
- Trust between teams fosters true flexibility and continuous improvement.
Does your platform also need to move forward without stopping?
At Coditramuntana, we support tech companies looking to evolve their software without slowing down the business.
Are you looking for a technical team that adapts to you with efficiency and commitment? We're here to listen. Tell us about your case!
